Principles of marketing

Организатор: Финансовый университет при Правительстве РФ
Даты проведения:

С открытой датой

Описание мероприятия

Язык обучения: английский

Описание программы

This course introduces students to the fundamental principles of marketing and marketing management. The approach taken in this course will enable students to gain a broad understanding of the theoretical and practical issues surrounding marketing decision making.

This course aims to:

  • introduce students to the fundamental principles of marketing.
  • give students a broad understanding of consumers and the marketing behaviour of firms.
  • explore the relevance of other academic disciplines to marketing.
  • encourage students to question the limitations of marketing management and to suggest ways of overcoming its many problems.
  • develop students’ practical skills by applying learned theories to real-world organisational problems.


This course is assessed by a three-hour unseen written examination.

Учебный план:

  • An overview of marketing history and theory
  • The marketing environment
  • Consumer behaviour.
  • Organisational buyer behaviour.
  • Market segmentation, targeting and positioning
  • Customer relationship marketing (CRM).
  • Branding and product development.
  • Product innovation and the life-cycle approach.
  • Promotion
  • Pricing
  • Distribution
  • Corporate social responsibility (CSR)

Результат обучения:

The course is ideally suited for those who wish to develop a sophisticated and critical understanding of marketing. At the end of this course and having completed the essential reading and activities students will be expected to:

  • discuss the function and effect of advertising/promotion fr om an
  • organisational perspective
  • describe the pricing behaviour of firms in an uncertain environment
  • wh ere information may be limited or wrong
  • describe and analyse the marketing behaviour of firms and consumers

Требования к поступающим:

If taken as part of a BSc degree, courses which must be passed before this course may be attempted:

  • EC1002 Introduction to economics or
  • SP2079 Elements of social and applied
  • psychology. 
Оставить заявку на обучение
Введите имя и фамилию Введите номер вашего телефона Введите ваш email адрес Введите город проживания